ZAMAN , Khansa.
 Which Generation is more Environmental Consciousness? A comparative study of Generation Z & Millennial to predict effect of Digital Ads on Green Buying Decisions  .
<strong>Business &amp; Economic Review</strong>, [S.l.], v. 14, n. 2, p. 113-134, oct. 2022.
ISSN 2519-1233.
Available at: &lt;<a href="http://www.bereview.pk/index.php/BER/article/view/450" target="_new">http://www.bereview.pk/index.php/BER/article/view/450</a>&gt;. Date accessed: 29 apr. 2024.