Zaman , K.
(2022).
 Which Generation is more Environmental Consciousness? A comparative study of Generation Z & Millennial to predict effect of Digital Ads on Green Buying Decisions  .
<em>Business & Economic Review, 14</em>(2), 113-134.
Retrieved from <a href="http://www.bereview.pk/index.php/BER/article/view/450" target="_new">http://www.bereview.pk/index.php/BER/article/view/450</a>